House of Kaboom!
While on a trip to Nashville, my father mistakenly read the “House of Kabob” sign as “House of Kaboom.” Thus, House of Kaboom!, a fictional fireworks store, was born.
Growing up in Illinois, I remember crossing the border into Indiana and being bombarded with fireworks stores that were nearly indistinguishable from one another. This prompted my desire to design a store with a little more personality.
Crossville, TN, is where my parents live. I wanted to honor this historic little town in my project. While it will have a website that allows anyone to purchase fireworks, its roots are in the South.
I wanted my fireworks store to stand on three pillars:
In order to embody these pillars, I had to establish a tone of voice, which became headlines and subheadlines:
After this vital prep work, I was able to start designing.
I created a variety of assets for House of Kaboom!, including a cohesive color scheme, a website landing page, and a billboard design.
Rocket Red
#D63247
rgb(214, 50, 71)
C: 0 M: 77 a: 67 K:16
Blow-Up Blue
#2B3990
rgb(43, 57, 144)
C: 70 M: 60 Y: 0 K: 44
Light-Up Lemon
#FFF38D
rgb(255, 243, 141)
C: 0 M: 5 Y: 45 K: 0
